Week of: Oct 29 - Nov 4 Discussion #3

One concept that I enjoyed in this section was “Avoiding Confirmation Bias and Other Errors in Thinking”. The example that was given in this part was when companies over commit in trying to sell something. It was defined escalation of commitment, which means the over commitment of marketing to a particular answer. A good example that was talked about in this section was the manufacturing of Japanese automobiles that was supposed to sell in the US during the 1960s. It failed because the engines were smaller to the engines in US, which meant that there were no consumers buying the cars from Japan. The engines were smaller in the Japanese cars because it was sufficient enough to be driven in Japanese roads. But the fact that they were trying to sell here in America, the small engines were not sufficient enough to be driven in American roads. This section was a good concept because it basically says that if one thing sells in one place, it doesn’t always mean that it will sell elsewhere. Companies should research other demographics before committing on selling their products and wasting money for something that won’t sell.